The Perfect Resource Box

The resource box is very, very important. Most people have no clue how to write a decent resource box, so they don’t get many clicks from the people who read their articles.

In order to get people to click the links in your resource box, you have to do one of two things:

1. You have to make them curious.
2. You have to offer them a bribe.

It’s much easier to bribe readers to click than it is to think of ways to make them curious. Curiosity is usually more effective than a bribe, but it takes so much time to think of ways to make them curious that it’s usually better to just bribe them.

Some ways to bribe your readers include:

• Offering a free report. (This can also get you opt-in email subscribers!)
• Offering the next article in a series on the same topic.
• Offering more advanced tips and information on the topic.
• Offering discounts or coupons.

Whatever you do, do NOT make your resource box about yourself unless you have outstanding qualifications in your field. If you are a dermatologist, it’s find to mention that in your resource box if you’re writing skin care articles. But don’t waste space and mention this if you’re writing articles about golf or dog training!